Of all of the developments accelerated by the worldwide pandemic, enhancing buyer engagement could also be each probably the most crucial and probably the most enduring as we transition towards a post-COVID world. Within the newest version of his Finovate Podcast, host Greg Palmer talks with Crayon Knowledge founder and CEO Suresh Shankar about his takeaways from 2020 and what he expects from fintechs and their prospects in 2021.
Shankar based Crayon Knowledge, an enormous information/AI startup, in 2012. The Singapore-based firm helps companies succeed by leveraging enterprise information to create digital-first buyer experiences. Crayon’s flagship platform, maya.ai, permits companies to spice up revenues, attain inactive prospects, and lower down on effort and time on low-ROI advertising and marketing campaigns – all by delivering extremely related, extremely personalised digital experiences to prospects with out compromising privateness. Crayon Knowledge made its Finovate debut at FinovateEurope final 12 months.
The Finovate Podcast can also be an excellent supply for 30,000 ft excessive observations on each the fintech panorama in addition to the broader terrain of technological innovation. Greg Palmer’s current dialog with futurist Nancy Giordano delves into what she calls the “Productiveness Revolution” and its implications for fintech and monetary companies.
“There was a manner we approached constructing the economic period of the twentieth century and prior that now now not holds up and we have now to have a very totally different mind-set as we transfer into the longer term. ‘Leadering’ (the title of her new e book) is the distinction to ‘management’. It’s a verb that’s dynamic and inclusive and caring and permits us to construct the longer term that we actually wish to construct … It sounds lofty, however it’s truly fairly sensible.”
A visitor lecturer at Singularity College, a ten-year TEDx curator, founding father of Play Huge Inc. consultancy, and one of many premier feminine futurists on this planet, Giordano constantly underscores the function of the person in instances of fast change and disruption. Her new e book, Leadering: The Methods Visionary Leaders Play Larger, connects the rise of progressive applied sciences with altering societal expectations to offer people perception into what it takes to create human-centered options and long-term worth.
For extra from the Finovate podcast, take a look at our podcast archives.